We will be holding an Expo at Pershing Square with opportunities for interactive demonstrations, science education, communication, policy, and more. Materials, signs, etc. for this Expo will cost a bit.
We expect a lot of people. We want everyone to be able to hear and see our speakers. We also want to be sure our disabled allies are able to comfortably park somewhere without being trampled. At least two screens and an interpreter are needed.
Sound coverage may be insufficient due to crowd size. Line arrays are expensive. We will need at least two arrays, as well as generators for power. We endeavor to have all marchers partake in speeches. This is the minimal cost for 20k+ people to be covered.
This March offers an incredible opportunity to hear amazing scientists, policymakers, and numerous others passionately speak about science. For our community to fully participate, we will need to invest in two decent stages.
Keeping marchers informed requires many things, including this website and it's associated hosting, domain costs, email, etc. We must also pay for our shop page and additional services like MailChimp and Zapier for listserv maintenance.
Any donation or purchase by credit card or PayPal involves an additional fee (~2.5%). This amount is non-trivial when considering the volume of donations being made in this way.
Our Fiscal Sponsor, SEE (Social and Environmental Entrepreneurs) takes a lower rate than most (6.5%). This covers their operating costs as a sponsor. This rate is taken off the top of all donations and sales revenue we bring in.
We don't want an avid commitment to science to stop here. If we are going to effect lasting change, we must plan ahead. A photographer and videographer will chronicle the march and its participants to provide imagery for future reflection and promotion.
In addition to online ads, we need traditional, print posters and flyers to make sure people in our local communities know that we're going to march, and what for!
Without publicity, we can't reach all of the science supporters who want to attend. Without the numbers, the media won't take notice. Without the media's notice, policymakers will go about their business. We have to make a modest investment in online publicity.